DISTRIBUTION Lesson Note
This SS2 Marketing lesson note covers DISTRIBUTION for First Term, Week 1.
Learning Objectives
- By the end of the lesson, students should be able to:
- 1. Define distribution.
- 2. Explain the importance of distribution.
Lesson Note
A. DEFINITION
Distribution is the process of moving goods and services from the producer to the final consumer or user.
In simple words, distribution means making goods available to customers at the right place and at the right time.
Example: A company produces biscuits and makes them available in shops for customers to buy.
B. IMPORTANCE OF DISTRIBUTION
Distribution is important because it:
i) Makes goods available to consumers.
ii) Helps goods reach different places.
iii) Helps producers reach more customers.
iv) Makes buying and selling easier.
v) Helps goods reach consumers at the right time.
vi) Helps to increase sales.
vii) Creates employment opportunities.
viii) Connects producers with consumers.
Evaluation
OBJECTIVE QUESTIONS
1. What is distribution? A. Production of goods B. Movement of goods from producer to consumer C. Consumption of goods D. Advertising of goods
2. Which of the following is a channel of distribution? A. Producer → Consumer B. Consumer → Producer C. Bank → Producer D. Government → Consumer
3. A person who buys goods in large quantities from producers and sells to retailers is called a: A. Consumer B. Wholesaler C. Retailer D. Agent
4. A retailer sells goods mainly to the: A. Producer B. Wholesaler C. Final consumer D. Manufacturer
5. Which of the following is an important function of distribution? A. Making goods available to consumers B. Increasing the cost of production C. Destroying goods D. Reducing production
6. Which means of transportation is suitable for transporting bulky goods over land? A. Bicycle B. Railway C. Aeroplane D. Canoe
7. An agent in distribution mainly: A. Produces goods B. Helps to bring buyers and sellers together C. Consumes all the goods D. Manufactures products
8. Which of the following can affect the choice of a channel of distribution? A. Nature of the product B. Colour of the producer’s office C. Name of the consumer D. Age of the retailer
9. Direct distribution occurs when: A. A wholesaler sells to a retailer B. A producer sells directly to the consumer C. An agent sells to a wholesaler D. A retailer buys from another retailer
10. Which of the following is NOT a function of a wholesaler? A. Buying in bulk B. Breaking bulk C. Storing goods D. Producing raw materials
Theory Questions
1a) What is distribution?
b) State four importance of distribution.
c) State two ways distribution can increase sales.
2a) Why is distribution important in marketing?
b) Mention two benefits of distribution.
c) How does distribution connect producers and consumers?